Zhang, Linda L.Lee, Carman K.M.Akhtar, Pervaiz2021-11-012021-11-012020-11Zhang, L L, Lee, C K M & Akhtar, P 2020, 'Towards customization : Evaluation of integrated sales, product, and production configuration', International Journal of Production Economics, vol. 229, 107775. https://doi.org/10.1016/j.ijpe.2020.1077750925-5273ORCID: /0000-0002-7896-4438/work/159079046https://hdl.handle.net/2164/17417Acknowledgement We are grateful to the anonymous reviewers for their constructive comments, which helped us improve both the quality and presentation of the paper.131229769engProduct customizationIntegrated configurationConfiguration evaluationHD28 Management. Industrial ManagementEconomics and EconometricsGeneral Business,Management and AccountingIndustrial and Manufacturing EngineeringManagement Science and Operations ResearchHD28Journal article10.1016/j.ijpe.2020.107775http://www.scopus.com/inward/record.url?scp=85084747948&partnerID=8YFLogxK229