Khan, HudaKhan, Zaheer2022-11-102022-11-102021-12-30Khan, H & Khan, Z 2021, 'The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity', International Business Review, vol. 30, no. 6, 101860. https://doi.org/10.1016/j.ibusrev.2021.1018600969-5931ORCID: /0000-0001-5538-3123/work/95222341ORCID: /0000-0002-4962-9526/work/95223190https://hdl.handle.net/2164/1950410955448engmarketing skillsmarket responsivenessmarketing performancecompetitive intensitydynamic capabilitiesemerging marketexporting firmsHD28 Management. Industrial ManagementSupplementary DataHD28The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensityJournal article10.1016/j.ibusrev.2021.101860306