Jiang, YingLiao, JunyunChen, JiawenHu, YanghongDu, Peng2023-08-082023-08-082022-11-22Jiang, Y, Liao, J, Chen, J, Hu, Y & Du, P 2022, 'Motivation for users’ knowledge sharing behavior in virtual brand communities : A psychological ownership perspective', Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 10, pp. 2165-2183. https://doi.org/10.1108/APJML-06-2021-0436https://hdl.handle.net/2164/21436The project is supported by National Social Science Foundation of China (21BGL132), National Natural Science Foundation of China (NSFC) (71802097), Jinan University Management School Funding Program (GY21013), Institute for Enterprise Development, Jinan University, Guangdong Province (2021MYZD04, HS2102 and 2020CP03), Philosophy and Social Sciences Planning Program of Guangzhou (2021GZYB05) and Research Institute on Brand Innovation and Development of Guangzhou (2021CS05). The first two authors contributed equally to this work.19248992248992engSDG 15 - Life on LandSelf-determination theoryPsychological needsPsychological ownershipKnowledge-sharing behaviorOffline brand activityBrand communityHD Industries. Land use. LaborB Philosophy (General)HDB1Journal article10.1108/APJML-06-2021-0436