Finch, John HGeiger, SusiHarkness, Rachel Joy2016-07-142016-07-142017-03-01Finch, J H, Geiger, S & Harkness, R J 2017, 'Marketing and compromising for sustainability : Competing orders of worth in the North Atlantic', Marketing Theory, vol. 17, no. 1, pp. 71-93. https://doi.org/10.1177/14705931166579241470-5931http://hdl.handle.net/2164/6224Earlier versions were presented at the workshop on Anthropology of Markets and Consumption, University of California Irvine (March 2013) and at the Strategic Management Society’s conference in Glasgow (June 2013). We are grateful to participants at those meetings, our colleagues Thomas Anker and Kalliopi Chatzipanagiotou, and Markus Giesler, Eileen Fischer and this journal’s referees for comments and criticisms as we developed this article. The usual disclaimer applies. Funding The author(s) disclosed receipt of the following financial support for the research, authorship, and/ or publication of this article: The research upon which this article reports was funded by the Leverhulme Trust, grant F/00 273/N.23262145engcompromiseeconomics of conventionenvironmental marketsmarket systemsorders of worthsustainabilityvaluation studiesH Social SciencesGeneral Business,Management and AccountingHJournal article10.1177/1470593116657924171