Khan, HudaKhan, ZaheerKnight, Gary2025-03-112025-03-112025-04Khan, H, Khan, Z & Knight, G 2025, 'International Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Markets', International Business Review, vol. 34, no. 3, 102422. https://doi.org/10.1016/j.ibusrev.2025.1024220969-5931ORCID: /0000-0001-5538-3123/work/179300077ORCID: /0000-0002-4962-9526/work/179300407https://hdl.handle.net/2164/25141“For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) [or other appropriate open licence] licence to any Author Accepted Manuscript version arising from this submission.”131201743engSubstantive link via an eligible employment contractInternational marketing agilityCost leadership strategyEnvironmental pressureCrisisBusiness model innovationExporting firmsFrontier emerging marketsHG FinanceBusiness and International ManagementFinanceStrategy and ManagementMarketingHGJournal article10.1016/j.ibusrev.2025.102422https://www.scopus.com/pages/publications/85218984032