Genie, MesfinRyan, MandyKrucien, Nicolas2023-10-112023-10-112023-05Genie, M, Ryan, M & Krucien, N 2023, 'Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?', Health Economics, vol. 32, no. 5, pp. 1101-1119. https://doi.org/10.1002/hec.46581057-9230https://hdl.handle.net/2164/21896The University of Aberdeen and the Chief Scientist Office of the Scottish Government Health and Social Care Directorates fund the Health Economics Research Unit (HERU). We thank all participants who took part in the study, Alison Findlay for help with data collection, HESG participants, the editor, anonymous reviewers, and Dr Frouke Hermens for helpful comments and suggestions on the paper. The information and views set out in the article are those of the authors.19889748engCost Information processingDiscrete choice experimentEye-trackingMultiattribute choicesR MedicineChief Scientist Office (CSO)RJournal article10.1002/hec.4658325