Saeed, Muhammad RashidKhan, HibaKhan, HudaLee, Richard2025-02-172025-02-172025-05Saeed, M R, Khan, H, Khan, H & Lee, R 2025, 'A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising', Communication Theory, vol. 35, no. 2, pp. 63-95. https://doi.org/10.1093/ct/qtae0261468-2885ORCID: /0000-0002-4962-9526/work/178268292https://hdl.handle.net/2164/25047Right retention statement: For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission.33853267engconstrual level theory (CLT)construal-level matchpsychological distanceconstrual-level manipulationadvertisingH Social SciencesHJournal article10.1093/ct/qtae026352