Rodgers, PeterStokes, PeterTarba, ShlomoKhan, Zaheer2020-08-202020-08-202019-08-01Rodgers, P, Stokes, P, Tarba, S & Khan, Z 2019, 'The Role of Non-market Strategies in Establishing Legitimacy : The Case of Service MNEs in Emerging Economies', Management International Review, vol. 59, no. 4, pp. 515-540. https://doi.org/10.1007/s11575-019-00385-80938-8249ORCID: /0000-0001-5538-3123/work/79418078https://hdl.handle.net/2164/1497826690542engSDG 12 - Responsible Consumption and ProductionCorporate political activity (CPA)Corporate social responsibility (CSR)Emerging economyLegitimacyNon-market strategiesService MNEsHF5601 AccountingBusiness and International ManagementStrategy and ManagementHF5601Journal article10.1007/s11575-019-00385-8http://www.scopus.com/inward/record.url?scp=85067824470&partnerID=8YFLogxK594