Dawson, ShobaOstrovska, BārbalaTreweek, ShaunGillies, KatieWitham, Miles DDevane, DeclanKhunti, KamleshBower, PeterParker, AdwoaSoulsby, IreneGreen, Heidi2025-10-282025-12Dawson, S, Ostrovska, B, Treweek, S, Gillies, K, Witham, M D, Devane, D, Khunti, K, Bower, P, Parker, A, Soulsby, I & Green, H 2025, 'Sometimes different, often the same : guidance on how recruitment and retention in trials need to be tailored to enhance participation of ethnic minority groups: a qualitative interview study in England  ', Journal of Clinical Epidemiology, vol. 188, 112005. https://doi.org/10.1016/j.jclinepi.2025.1120050895-4356ORCID: /0000-0001-7890-2854/work/193593908ORCID: /0000-0002-7239-7241/work/193594332https://hdl.handle.net/2164/26313Open Access via the Elsevier Agreement We would like to thank all 20 members of the public who kindly took part in this study.9450168engEthnic DiversityInclusionEquityTrialsRecruitmentRetentionR Medicine (General)R1Sometimes different, often the same : guidance on how recruitment and retention in trials need to be tailored to enhance participation of ethnic minority groups: a qualitative interview study in England  Journal article10.1016/j.jclinepi.2025.112005