Akhtar, PervaizGhouri, Arsalan MujahidAshraf, AniqaLim, Jia JiaKhan, Naveed R.Ma , Shuang2024-07-182024-07-182024-07Akhtar, P, Ghouri, A M, Ashraf, A, Lim, J J, Khan, N R & Ma , S 2024, 'Smart product platforming powered by AI and Generative AI : Personalization for the circular economy', International Journal of Production Economics, vol. 273, 109283. https://doi.org/10.1016/j.ijpe.2024.1092830925-5273ORCID: /0000-0002-7896-4438/work/160390272https://hdl.handle.net/2164/23852131884196engSubstantive link via an eligible employment contractSDG 8 - Decent Work and Economic GrowthSDG 12 - Responsible Consumption and ProductionSmart product platforms and flexibilityPersonalized product design and manufacturingEnvironmentally friendly products and circular economyGenerative artificial intelligence and large language modelsBig data analytics and machine learningHF CommerceEconomics and EconometricsGeneral Business,Management and AccountingIndustrial and Manufacturing EngineeringManagement Science and Operations ResearchSupplementary DataHFJournal article10.1016/j.ijpe.2024.109283https://www.scopus.com/pages/publications/85194861307