Ikenwilo, DivineHeidenreich, SebastianRyan, MandyMankowski, ColetteNazir, JameelWatson, Verity2018-06-282018-06-282018-02Ikenwilo, D, Heidenreich, S, Ryan, M, Mankowski, C, Nazir, J & Watson, V 2018, 'The Best of Both Worlds : An Example Mixed Methods Approach to Understand Men’s Preferences for the Treatment of Lower Urinary Tract Symptoms', The Patient - Patient-Centered Outcomes Research, vol. 11, no. 1, pp. 55-67. https://doi.org/10.1007/s40271-017-0263-71178-1661http://hdl.handle.net/2164/10674Funded by Astellas Pharma Europe and Chief Scientist Office DI, SH, VW and MR are employed by the University of Aberdeen and performed the research. CM and JN are employees of Astellas Pharma EMEA, which funded the study in an unrestricted contract. All authors were involved in writing or reviewing the manuscript. Ethical approval was obtained from the College Ethics Research Board of the College of Life Science and Medicine, University of Aberdeen (CERB/2013/8/942). The Health Economics Research Unit (HERU) is supported by the Chief Scientist Office (CSO) at the Scottish Government Health and Social Care Directorate.131163394engdiscrete choice experimentsqualitative researchonline discussion groupsmixed methodslower urinary tract symptomsR MedicineChief Scientist Office (CSO)RJournal article10.1007/s40271-017-0263-7111