Hofer, Katharina MariaKnight, Gary2021-01-042021-01-042022Hofer, K M & Knight, G 2022, 'International services marketing : an integrative assessment of the literature 国际化服务行业市场营销 : 综合文献分析', Service Industries Journal, vol. 42, no. 3-4, pp. 225-248. https://doi.org/10.1080/02642069.2020.18620910264-2069https://hdl.handle.net/2164/15581We are tremendously grateful to Professor S. Tamer Cavusgil for his valuable support and guidance. We cordially thank the Editor Professor Levent Altinay and three anonymous reviewers for their constructive comments and feedback. We also thank Christian Sturmaier for providing assistance.253044253engInternational servicesliterature assessmentresearch agendaservices marketingH Social SciencesStrategy and ManagementManagement of Technology and InnovationHJournal article10.1080/02642069.2020.1862091http://www.scopus.com/inward/record.url?scp=85097963185&partnerID=8YFLogxK423