Meyer, MarcCassis, JeffreyOsiyevskyy, OleksiyLibaers, Dirk2023-04-092023-04-092020-07Meyer, M, Cassis, J, Osiyevskyy, O & Libaers, D 2020, 'Implementing product platforms in the global enterprise : Lessons from an LED industry leader', Business Horizons, vol. 63, no. 4, pp. 421-434. https://doi.org/10.1016/j.bushor.2020.03.001https://hdl.handle.net/2164/20451141082217engModularityPlatformingProduct developmentSoftware platformingPERSPECTIVEMODULARITYH Social SciencesMarketingBusiness and International ManagementHImplementing product platforms in the global enterprise : Lessons from an LED industry leaderJournal article10.1016/j.bushor.2020.03.001http://www.scopus.com/inward/record.url?scp=85083017473&partnerID=8YFLogxK634