Khan, HudaZahoor, NadiaTarba, Shlomo Y.Atanassova, Iva2025-09-082025-06Khan, H, Zahoor, N, Tarba, S Y & Atanassova, I 2025, 'How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?', Management International Review, vol. 65, no. 3, pp. 513–537. https://doi.org/10.1007/s11575-025-00577-50938-8249ORCID: /0000-0002-4962-9526/work/188340432ORCID: /0000-0002-7910-187X/work/188340466https://hdl.handle.net/2164/25938Open Access via the SpringerNature agreement We acknowledge Prof Zaheer Khan (University of Aberdeen) for his guidance in idea development for this study. For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission.251406969engsocial goal communicationspsychological benefit communicationsshared visionvalue co-creationvalue-adding intermediary service providersbottom of the pyramidsocial innovationHG FinanceHGJournal article10.1007/s11575-025-00577-5653