Khan, HudaKhan, HinaAbosag, IbrahimGhauri, Pervez2023-08-042023-08-042023-05Khan, H, Khan, H, Abosag, I & Ghauri, P 2023, 'Examining the efficacy of non-market and market driving activities of B2B international firms', Industrial Marketing Management, vol. 111, pp. 97-108. https://doi.org/10.1016/j.indmarman.2023.03.0060019-8501ORCID: /0000-0002-4962-9526/work/134240398https://hdl.handle.net/2164/21371Acknowledgement Authors thank ESRC for funding this research = ESRC-RES-062-23-2690.12846225engentrepreneurial orientationbranding orientationnon-market driving activitiesmarket driving activitiesinternational performanceHD28 Management. Industrial ManagementEconomic and Social Research Council (ESRC)ESRC-RES-062-23-2690.HD28Journal article10.1016/j.indmarman.2023.03.006111