Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

Khan, Huda2022-09-222022-09-222023-12Khan, H 2023, 'Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic', International Marketing Review, vol. 40, no. 5, pp. 1035-1053. https://doi.org/10.1108/IMR-11-2021-03280265-1335ORCID: /0000-0002-4962-9526/work/119825741https://hdl.handle.net/2164/1921419395362engcomposite collaborationmarket playersnon-market playersdifferentiation strategystrategic marketing performancepandemicHD28 Management. Industrial ManagementHD28Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemicJournal article10.1108/IMR-11-2021-0328http://www.scopus.com/inward/record.url?scp=85137429456&partnerID=8YFLogxK405