Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets

Khan, HudaArslan, AhmadHaapanen, LauriRodgers, PeterTarbac, Shlomo Y.2023-03-162023-03-162023-03-10Khan, H, Arslan, A, Haapanen, L, Rodgers, P & Tarbac, S Y 2023, 'Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging markets', International Marketing Review, vol. 56, no. 6, pp. 2169-2183. https://doi.org/10.1108/IMR-10-2021-03030265-1335ORCID: /0000-0002-4962-9526/work/131351397https://hdl.handle.net/2164/2029924565089engDeveloped MarketsEmerging marketsHIgh-tech firmshybrid market offeringMedical TechnologyNetwork ConfigurationHD28 Management. Industrial ManagementHD28Hybrid market offering in the medical technology sector and the role of network configuration : An exploratory assessment of dynamics in developed and emerging marketsJournal article10.1108/IMR-10-2021-0303566