Saeed, Muhammad RashidKhan, HudaLee, RichardLockshin, LarryBellman, SteveCohen, JustinYang, Song2024-11-042024-11-042024-10Saeed, M R, Khan, H, Lee, R, Lockshin, L, Bellman, S, Cohen, J & Yang, S 2024, 'Construal level theory in advertising research : A systematic review and directions for future research', Journal of Business Research, vol. 183, 114870. https://doi.org/10.1016/j.jbusres.2024.1148700148-2963ORCID: /0000-0002-4962-9526/work/166662905https://hdl.handle.net/2164/24537For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) [or other appropriate open licence] licence to any Author Accepted Manuscript version arising from this submission.151564576engSubstantive connection via eligible employment contractConstrual level theoryConstrual level matchAdvertisingSystematic reviewAd appealsHD28 Management. Industrial ManagementSupplementary Datahttps://ars.els-cdn.com/content/image/1-s2.0-S0148296324003746-mmc1.docxHD28Journal article10.1016/j.jbusres.2024.114870183