Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy

Pillai, Kishore GopalakrishnaNair, Smitha R.Zahoor, NadiaKhan, Zaheer2024-10-222024-10-222024-06Pillai, K G, Nair, S R, Zahoor, N & Khan, Z 2024, 'Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy', Management International Review, vol. 64, pp. 567–595. https://doi.org/10.1007/s11575-024-00547-30938-8249ORCID: /0000-0001-5538-3123/work/160389069https://hdl.handle.net/2164/24457291531545engSDG 9 - Industry, Innovation, and InfrastructureInternational social alliancesNetworksLegitimacyInstitutional voidsSocial innovationBottom of the pyramid marketsEmerging marketsHD28 Management. Industrial ManagementHD28Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of LegitimacyJournal article10.1007/s11575-024-00547-364