Meyer, Marc HOsiyevskyy, OleksiyLibaers, DirkHugten, Marcel Van2020-07-092020-07-092018-01Meyer, M H, Osiyevskyy, O, Libaers, D & Hugten, M V 2018, 'Does product platforming pay off?', Journal of Product Innovation Management, vol. 35, no. 1, pp. 66-87. https://doi.org/10.1111/jpim.12378https://hdl.handle.net/2164/1468222667055engH Social SciencesHDoes product platforming pay off?Journal article10.1111/jpim.12378351