Shi, XiaohuiChumnumpan, Pattarin2021-05-272021-05-272019-11-16Shi, X & Chumnumpan, P 2019, 'Modelling market dynamics of multi-brand and multi-generational products', European Journal of Operational Research, vol. 279, no. 1, pp. 199-210. https://doi.org/10.1016/j.ejor.2019.05.0300377-2217ORCID: /0000-0002-3495-4916/work/72632931https://hdl.handle.net/2164/1655812493539engBASS MODELBrand competitionIMPACTINFORMATIONINNOVATION DIFFUSIONMobile telecommunications serviceNew product diffusionOR in marketingSUBSTITUTIONSUCCESSIVE GENERATIONSTECHNOLOGYTechnological substitutionH Social Sciences (General)H1Journal article10.1016/j.ejor.2019.05.030https://kar.kent.ac.uk/74167/2791