Heidenreich, SebastianWatson, VerityRyan, MandyPhimister, Euan2018-06-162018-06-162018-01Heidenreich, S, Watson, V, Ryan, M & Phimister, E 2018, 'Decision heuristic or preference? Attribute non-attendance in discrete choice problems', Health Economics, vol. 27, no. 1, pp. 157-171. https://doi.org/10.1002/hec.35241057-9230ORCID: /0000-0002-6483-0113/work/79417667http://hdl.handle.net/2164/10609Funded by National Clinical Assessment Service (NCAS) and Institute of Applied Health Science15680528engdiscrete choice experimentattribute non-attendancelatent classheuristicthematic analysisR MedicineSupplementary DataRJournal article10.1002/hec.3524271