Race for market share gains : how emerging market and advanced economy MNEs perform in each other’s turf

Ozkan, K.Khan, H.Deligonul, S.Yeniyurt, S.Cavusgil, , E.Xu, S.Gu, Qian2023-04-182023-04-182022-11-01Ozkan, K, Khan, H, Deligonul, S, Yeniyurt, S, Cavusgil, , E, Xu, S & Gu, Q 2022, 'Race for market share gains : how emerging market and advanced economy MNEs perform in each other’s turf', Journal of Business Research, vol. 150, pp. 208-222. https://doi.org/10.1016/j.jbusres.2022.04.0400148-2963Mendeley: 43f81430-f19d-3928-a126-1aa0a6b7af1cORCID: /0000-0002-4962-9526/work/115777606https://hdl.handle.net/2164/2049915899516engSubstantive connection via an eligible employment contractAdvanced economy multinational enterprises (AMNEs)Emerging market multinational enterprises (EMNEs)Market share performanceInternational competitionEclectic paradigmHD28 Management. Industrial ManagementMarketingHD28Race for market share gains : how emerging market and advanced economy MNEs perform in each other’s turfJournal article10.1016/j.jbusres.2022.04.040http://www.scopus.com/inward/record.url?scp=85132228803&partnerID=8YFLogxKhttps://www.mendeley.com/catalogue/43f81430-f19d-3928-a126-1aa0a6b7af1c/