Wasim, MuhammadAhmed, ShehzadKalsoom, TaheraKhan, Mohammad SaudRafi-Ul-Shan, Piyya Muhammad2024-03-142024-03-142024Wasim, M, Ahmed, S, Kalsoom, T, Khan, M S & Rafi-Ul-Shan, P M 2024, 'Market orientation and SME performance : Moderating role of IoT and mediating role of creativity', Journal of Small Business Management, vol. 62, no. 2, pp. 938-965. https://doi.org/10.1080/00472778.2022.21008970047-2778ORCID: /0000-0002-0243-9661/work/151300875https://hdl.handle.net/2164/23022282011077engSMEsResource-based theory (RBT)Market orientation (MO)Internet of Things (IoT)CreativityHD28 Management. Industrial ManagementHD28Market orientation and SME performance : Moderating role of IoT and mediating role of creativityJournal article10.1080/00472778.2022.2100897622