Abdalla, SamarAmankwah-Amoah, JosephKhan, ZaheerHirekhan, Manjusha2025-02-062025-02-062025-02Abdalla, S, Amankwah-Amoah, J, Khan, Z & Hirekhan, M 2025, 'Strategic Agility in the B2B Sharing Economy Ecosystem of Emerging Economies : Empirical Insights from the Middle East ', Industrial Marketing Management, vol. 125, pp. 431-445. https://doi.org/10.1016/j.indmarman.2025.01.0180019-8501ORCID: /0000-0001-5538-3123/work/177758336https://hdl.handle.net/2164/25008Open access via the Elsevier agreement151305374engsharing economystrategic agilitybrand identityemerging economies EgyptMiddle EastHB Economic TheoryHBStrategic Agility in the B2B Sharing Economy Ecosystem of Emerging Economies : Empirical Insights from the Middle East Journal article10.1016/j.indmarman.2025.01.018125