Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective

Liao, JunyunHe, SiyingHu, YanghongChen, JiawenDong, Xuebing2023-11-162023-11-162023-11-13Liao, J, He, S, Hu, Y, Chen, J & Dong, X 2023, 'Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective', Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 9, pp. 2216-2234. https://doi.org/10.1108/APJML-03-2022-0199https://hdl.handle.net/2164/22210This project is supported by National Natural Science Foundation of China (NSFC) (72272061, 71802097 and 71702097); The Ministry of Education of Humanities and Social Science project (22YJC630077); Philosophy and Social Sciences Planning Program of Guangzhou (2021GZYB05 and 2022JDGJ06); Research Institute on Brand Innovation and Development of Guangzhou (2021CS05); Jinan University Management School Funding Program (GY21013); Institute for Enterprise Development, Jinan University, Guangdong Province (2021MYZD04 and 2020CP03).19458126engproduct harm crisisproduct recallforeign brandsH Social SciencesHUnderstanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspectiveJournal article10.1108/APJML-03-2022-0199359