Browsing by Author "Nair, Smitha R."
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Item Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances : The Role of Legitimacy(2024-06) Pillai, Kishore Gopalakrishna; Nair, Smitha R.; Zahoor, Nadia; Khan, Zaheer; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management