Browsing by Author "Satar, Mir Shahid"
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Item Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs(2025-01) Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir Hussain; Khan, Huda; Rasul, Tareq; University of Aberdeen.Business Management; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS)