Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs

Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir Hussain; Khan, Huda; Rasul, Tareq

Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs

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Satar_TSIJ_Eliciting_Consumer_Engagement_AAM.pdf (477.14 KB)

Date

2025-01

Authors

Satar, Mir Shahid

Rather, Raouf Ahmad

Parrey, Shakir Hussain

Khan, Huda

Rasul, Tareq

Citation

Satar, M S, Rather, R A, Parrey, S H, Khan, H & Rasul, T 2025, 'Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs', Service Industries Journal, vol. 45, no. 2, pp. 277-302. https://doi.org/10.1080/02642069.2023.2191953