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Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs

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dc.contributor.authorSatar, Mir Shahid
dc.contributor.authorRather, Raouf Ahmad
dc.contributor.authorParrey, Shakir Hussain
dc.contributor.authorKhan, Huda
dc.contributor.authorRasul, Tareq
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.date.accessioned2024-10-01T23:17:09Z
dc.date.available2024-10-01T23:17:09Z
dc.date.embargoedUntil2024-10-02
dc.date.issued2025-01
dc.descriptionFunding: This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.en
dc.description.statusPeer revieweden
dc.format.extent26
dc.format.extent488591
dc.identifier229234293
dc.identifierbefd074a-9df9-4f51-bba5-b6b015e299b6
dc.identifier85151407242
dc.identifier85151407242
dc.identifier.citationSatar, M S, Rather, R A, Parrey, S H, Khan, H & Rasul, T 2025, 'Eliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefs', Service Industries Journal, vol. 45, no. 2, pp. 277-302. https://doi.org/10.1080/02642069.2023.2191953en
dc.identifier.doi10.1080/02642069.2023.2191953
dc.identifier.iss2en
dc.identifier.issn0264-2069
dc.identifier.otherORCID: /0000-0002-4962-9526/work/135638318
dc.identifier.urihttps://hdl.handle.net/2164/24327
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85151407242&partnerID=8YFLogxKen
dc.identifier.vol45en
dc.language.isoeng
dc.relation.ispartofService Industries Journalen
dc.subjectSDG 9 - Industry, Innovation, and Infrastructureen
dc.subjectConsumer brand engagementen
dc.subjectconsumer value co-creationen
dc.subjectconsumer brand experienceen
dc.subjectconsumer-based brand equityen
dc.subjectperceived severityen
dc.subjectservice contexten
dc.subjectHD28 Management. Industrial Managementen
dc.subjectStrategy and Managementen
dc.subjectManagement of Technology and Innovationen
dc.subject.lccHD28en
dc.titleEliciting consumer engagement, experience, and value co-creation to foster consumer based-brand-equity in service context : Moderation of perceived-health-beliefsen
dc.typeJournal articleen

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