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Permanent URI for this communityhttps://hdl.handle.net/2164/705

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search.filters.subject.Ad appeals

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Construal level theory in advertising research : A systematic review and directions for future research
(2024-10) Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business Management

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