Construal level theory in advertising research : A systematic review and directions for future research

Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song

Construal level theory in advertising research : A systematic review and directions for future research

Files

Saeed_etal_JBR_Construal_level_theory_VOR.pdf (1.49 MB)

Date

2024-10

Authors

Saeed, Muhammad Rashid

Citation

Saeed, M R, Khan, H, Lee, R, Lockshin, L, Bellman, S, Cohen, J & Yang, S 2024, 'Construal level theory in advertising research : A systematic review and directions for future research', Journal of Business Research, vol. 183, 114870. https://doi.org/10.1016/j.jbusres.2024.114870