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Construal level theory in advertising research : A systematic review and directions for future research

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dc.contributor.authorSaeed, Muhammad Rashid
dc.contributor.authorKhan, Huda
dc.contributor.authorLee, Richard
dc.contributor.authorLockshin, Larry
dc.contributor.authorBellman, Steve
dc.contributor.authorCohen, Justin
dc.contributor.authorYang, Song
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2024-11-04T14:13:01Z
dc.date.available2024-11-04T14:13:01Z
dc.date.issued2024-10
dc.descriptionFor the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) [or other appropriate open licence] licence to any Author Accepted Manuscript version arising from this submission.en
dc.description.statusPeer revieweden
dc.format.extent15
dc.format.extent1564576
dc.identifier292098551
dc.identifieraec12d54-66a9-47a6-98c7-11466c81a342
dc.identifier85200140965
dc.identifier.citationSaeed, M R, Khan, H, Lee, R, Lockshin, L, Bellman, S, Cohen, J & Yang, S 2024, 'Construal level theory in advertising research : A systematic review and directions for future research', Journal of Business Research, vol. 183, 114870. https://doi.org/10.1016/j.jbusres.2024.114870en
dc.identifier.doi10.1016/j.jbusres.2024.114870
dc.identifier.issn0148-2963
dc.identifier.otherORCID: /0000-0002-4962-9526/work/166662905
dc.identifier.urihttps://hdl.handle.net/2164/24537
dc.identifier.vol183en
dc.language.isoeng
dc.relation.ispartofJournal of Business Researchen
dc.subjectSubstantive connection via eligible employment contracten
dc.subjectConstrual level theoryen
dc.subjectConstrual level matchen
dc.subjectAdvertisingen
dc.subjectSystematic reviewen
dc.subjectAd appealsen
dc.subjectHD28 Management. Industrial Managementen
dc.subjectSupplementary Dataen
dc.subjecthttps://ars.els-cdn.com/content/image/1-s2.0-S0148296324003746-mmc1.docxen
dc.subject.lccHD28en
dc.titleConstrual level theory in advertising research : A systematic review and directions for future researchen
dc.typeJournal articleen

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