5 - All research
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Item Construal level theory in advertising research : A systematic review and directions for future research(2024-10) Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steve; Cohen, Justin; Yang, Song; University of Aberdeen.Africa-Asia Centre for Sustainability (AACS); University of Aberdeen.Business ManagementItem Exploring Perceptions of Advertising Ethics : An Informant-Derived Approach(2019-10) Shabbir, Haseeb Ahmed; Maalouf, Hala; Griessmair, Michele; Colmekcioglu, Nazan; Akhtar, Pervaiz; University of Aberdeen.Business Management
