Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing?
| dc.contributor.author | Mitchell, Eleanor Jane | |
| dc.contributor.author | Sprange, K. | |
| dc.contributor.author | Treweek, S. | |
| dc.contributor.author | Nixon, E. | |
| dc.contributor.institution | University of Aberdeen.Aberdeen Centre for Evaluation | en |
| dc.contributor.institution | University of Aberdeen.Institute of Applied Health Sciences | en |
| dc.date.accessioned | 2022-06-06T09:13:00Z | |
| dc.date.available | 2022-06-06T09:13:00Z | |
| dc.date.issued | 2022-12 | |
| dc.description | Funding No funding has been received for this work. Acknowledgements The Nottingham Clinical Trials Unit (NCTU) at the University of Nottingham receives core CTU support funding from the National Institute of Health Research. The Health Services Research Unit, University of Aberdeen, receives core funding from the Chief Scientist Office of the Scottish Government Health Directorates | en |
| dc.description.status | Peer reviewed | en |
| dc.format.extent | 4 | |
| dc.format.extent | 794232 | |
| dc.identifier | 215606330 | |
| dc.identifier | 5152b8e9-91ee-4125-af30-52504c4e0352 | |
| dc.identifier | 35655239 | |
| dc.identifier | 85131267593 | |
| dc.identifier | 000805187300005 | |
| dc.identifier.citation | Mitchell, E J, Sprange, K, Treweek, S & Nixon, E 2022, 'Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing?', Trials, vol. 23, no. 1, 457. https://doi.org/10.1186/s13063-022-06417-3 | en |
| dc.identifier.doi | 10.1186/s13063-022-06417-3 | |
| dc.identifier.iss | 1 | en |
| dc.identifier.issn | 1745-6215 | |
| dc.identifier.other | Mendeley: 8b27d64e-6117-3ea8-b23e-e28aca5e642f | |
| dc.identifier.other | ORCID: /0000-0002-7239-7241/work/186968492 | |
| dc.identifier.uri | https://hdl.handle.net/2164/18685 | |
| dc.identifier.url | http://www.scopus.com/inward/record.url?scp=85131267593&partnerID=8YFLogxK | en |
| dc.identifier.url | https://www.mendeley.com/catalogue/8b27d64e-6117-3ea8-b23e-e28aca5e642f/ | en |
| dc.identifier.vol | 23 | en |
| dc.language.iso | eng | |
| dc.relation.ispartof | Trials | en |
| dc.subject | randomised trials | en |
| dc.subject | marketing | en |
| dc.subject | value | en |
| dc.subject | recruitment | en |
| dc.subject | retention | en |
| dc.subject | Value | en |
| dc.subject | Randomised trials | en |
| dc.subject | Retention | en |
| dc.subject | Marketing | en |
| dc.subject | Recruitment | en |
| dc.subject | Administrative Personnel | en |
| dc.subject | Humans | en |
| dc.subject | Patient Selection | en |
| dc.subject | R Medicine | en |
| dc.subject | Pharmacology (medical) | en |
| dc.subject | Medicine (miscellaneous) | en |
| dc.subject.lcc | R | en |
| dc.title | Value and engagement : what can clinical trials learn from techniques used in not-for-profit marketing? | en |
| dc.type | Journal article | en |
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