Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?
Date
2024-08
Journal Title
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Citation
Khan, H, Amankwah-Amoah, J, Lee, R W J, Knight, G & Hussain, N 2024, 'Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?', Management International Review, vol. 64, no. 4, pp. 701–726. https://doi.org/10.1007/s11575-024-00538-4