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Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?

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dc.contributor.authorKhan, Huda
dc.contributor.authorAmankwah-Amoah, Joseph
dc.contributor.authorLee, Richard W J
dc.contributor.authorKnight, Gary
dc.contributor.authorHussain, Nazim
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2024-10-28T16:24:00Z
dc.date.available2024-10-28T16:24:00Z
dc.date.issued2024-08
dc.descriptionWe sincerely and immensely thank Prof. Zaheer Khan (University of Aberdeen) for his valuable feedback on the project idea.en
dc.description.statusPeer revieweden
dc.format.extent26
dc.format.extent785656
dc.identifier289010401
dc.identifieraf8e5ca1-b5bc-4476-b620-9f37d08fe1fa
dc.identifier85191720733
dc.identifier85195667758
dc.identifier.citationKhan, H, Amankwah-Amoah, J, Lee, R W J, Knight, G & Hussain, N 2024, 'Breaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?', Management International Review, vol. 64, no. 4, pp. 701–726. https://doi.org/10.1007/s11575-024-00538-4en
dc.identifier.doi10.1007/s11575-024-00538-4
dc.identifier.iss4en
dc.identifier.issn0938-8249
dc.identifier.otherORCID: /0000-0002-4962-9526/work/164968117
dc.identifier.urihttps://hdl.handle.net/2164/24492
dc.identifier.urlhttp://dx.doi.org/10.1007/s11575-024-00549-1en
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=85191720733&partnerID=8YFLogxKen
dc.identifier.vol64en
dc.language.isoeng
dc.relation.ispartofManagement International Reviewen
dc.subjectEmerging marketen
dc.subjectMarketing capabilitiesen
dc.subjectMicro-multinationalsen
dc.subjectSocial embeddednessen
dc.subjectSocial innovationen
dc.subjectSocially supportive cultureen
dc.subjectValue creationen
dc.subjectHF Commerceen
dc.subject.lccHFen
dc.titleBreaking Barriers : How Do the Marketing Capabilities of Emerging-Market Micro-Multinationals Drive Social Innovation?en
dc.typeJournal articleen

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