Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks

Liao, Junyun; Chen, Jiawen; Hu, Yanghong; Filieri, Raffaele; Feng, Xiaoliang; Wang, Wei

Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks

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Liao_etal_IR_Perceived_Identity_Threat_AAM.pdf (490.02 KB)

Date

2025-05-27

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Citation

Liao, J, Chen, J, Hu, Y, Filieri, R, Feng, X & Wang, W 2025, 'Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks', Internet Research, vol. 35, no. 3, pp. 1274-1298. https://doi.org/10.1108/INTR-05-2023-0352