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Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks

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dc.contributor.authorLiao, Junyun
dc.contributor.authorChen, Jiawen
dc.contributor.authorHu, Yanghong
dc.contributor.authorFilieri, Raffaele
dc.contributor.authorFeng, Xiaoliang
dc.contributor.authorWang, Wei
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2024-09-18T10:53:00Z
dc.date.available2024-09-18T10:53:00Z
dc.date.issued2025-05-27
dc.description.statusPeer revieweden
dc.format.extent25
dc.format.extent501776
dc.identifier292477193
dc.identifier2a44c9f6-3ca5-4c01-939a-2fc4b75ed4ee
dc.identifier85203300904
dc.identifier.citationLiao, J, Chen, J, Hu, Y, Filieri, R, Feng, X & Wang, W 2025, 'Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks', Internet Research, vol. 35, no. 3, pp. 1274-1298. https://doi.org/10.1108/INTR-05-2023-0352en
dc.identifier.doi10.1108/INTR-05-2023-0352
dc.identifier.issn1066-2243
dc.identifier.urihttps://hdl.handle.net/2164/24252
dc.language.isoeng
dc.relation.ispartofInternet Researchen
dc.subjectSubstantive connection via an eligible employment contracten
dc.subjectBrand-targeted attacken
dc.subjectConsumer-targeted attacken
dc.subjectBrand advocacyen
dc.subjectPercieved identity threaten
dc.subjectBrand identificationen
dc.subjectHD61 Risk Managementen
dc.subject.lccHD61en
dc.titlePerceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacksen
dc.typeJournal articleen

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