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The Effects and Mechanism of Discounting Unit Price

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Khan_etal_EJM_The_Effects_And_AAM.pdf (654.92 KB)

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2024-11-13

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Khan, H, Saeed, M R, Bellman, S & Lee, R 2024, 'The Effects and Mechanism of Discounting Unit Price', European Journal of Marketing, vol. 58, no. 8, pp. 1941-1967. https://doi.org/10.1108/EJM-12-2022-0878

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https://hdl.handle.net/2164/24747

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10.1108/EJM-12-2022-0878

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