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The Effects and Mechanism of Discounting Unit Price

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dc.contributor.authorKhan, Huda
dc.contributor.authorSaeed, Muhammad Rashid
dc.contributor.authorBellman, Steve
dc.contributor.authorLee, Richard
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2024-12-11T09:47:00Z
dc.date.available2024-12-11T09:47:00Z
dc.date.issued2024-11-13
dc.description.statusPeer revieweden
dc.format.extent27
dc.format.extent670633
dc.identifier292901962
dc.identifier1181dd72-d350-422a-b6b1-80ec8911f096
dc.identifier85205896603
dc.identifier.citationKhan, H, Saeed, M R, Bellman, S & Lee, R 2024, 'The Effects and Mechanism of Discounting Unit Price', European Journal of Marketing, vol. 58, no. 8, pp. 1941-1967. https://doi.org/10.1108/EJM-12-2022-0878en
dc.identifier.doi10.1108/EJM-12-2022-0878
dc.identifier.iss8en
dc.identifier.issn0309-0566
dc.identifier.otherORCID: /0000-0002-4962-9526/work/170010505
dc.identifier.urihttps://hdl.handle.net/2164/24747
dc.identifier.vol58en
dc.language.isoeng
dc.relation.ispartofEuropean Journal of Marketingen
dc.subjectSubstantive connection via an eligible employment contracten
dc.subjectUnit priceen
dc.subjectshelf labelsen
dc.subjectsales promotionsen
dc.subjectdual processingen
dc.subjectheuristic cuesen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleThe Effects and Mechanism of Discounting Unit Priceen
dc.typeJournal articleen

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