The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity
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2021-12-30
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Khan, H & Khan, Z 2021, 'The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity', International Business Review, vol. 30, no. 6, 101860. https://doi.org/10.1016/j.ibusrev.2021.101860