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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity

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dc.contributor.authorKhan, Huda
dc.contributor.authorKhan, Zaheer
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2022-11-10T00:10:41Z
dc.date.available2022-11-10T00:10:41Z
dc.date.embargoedUntil2022-11-10
dc.date.issued2021-12-30
dc.description.statusPeer revieweden
dc.format.extent10
dc.format.extent955448
dc.identifier192578136
dc.identifier9f6ff913-4af2-4366-b69a-3a873c49521d
dc.identifier85105579458
dc.identifier.citationKhan, H & Khan, Z 2021, 'The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensity', International Business Review, vol. 30, no. 6, 101860. https://doi.org/10.1016/j.ibusrev.2021.101860en
dc.identifier.doi10.1016/j.ibusrev.2021.101860
dc.identifier.iss6en
dc.identifier.issn0969-5931
dc.identifier.otherORCID: /0000-0001-5538-3123/work/95222341
dc.identifier.otherORCID: /0000-0002-4962-9526/work/95223190
dc.identifier.urihttps://hdl.handle.net/2164/19504
dc.identifier.vol30en
dc.language.isoeng
dc.relation.ispartofInternational Business Reviewen
dc.subjectmarketing skillsen
dc.subjectmarket responsivenessen
dc.subjectmarketing performanceen
dc.subjectcompetitive intensityen
dc.subjectdynamic capabilitiesen
dc.subjectemerging marketen
dc.subjectexporting firmsen
dc.subjectHD28 Management. Industrial Managementen
dc.subjectSupplementary Dataen
dc.subject.lccHD28en
dc.titleThe efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : The moderating role of competitive intensityen
dc.typeJournal articleen

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