International Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Markets
Date
2025-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Citation
Khan, H, Khan, Z & Knight, G 2025, 'International Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Markets', International Business Review, vol. 34, no. 3, 102422. https://doi.org/10.1016/j.ibusrev.2025.102422