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International Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Markets

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dc.contributor.authorKhan, Huda
dc.contributor.authorKhan, Zaheer
dc.contributor.authorKnight, Gary
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2025-03-11T11:17:01Z
dc.date.available2025-03-11T11:17:01Z
dc.date.issued2025-04
dc.description“For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) [or other appropriate open licence] licence to any Author Accepted Manuscript version arising from this submission.”en
dc.description.statusPeer revieweden
dc.format.extent13
dc.format.extent1201743
dc.identifier301542820
dc.identifier10f8f722-2855-4e9f-8d6a-c6f78121dc4d
dc.identifier85218984032
dc.identifier.citationKhan, H, Khan, Z & Knight, G 2025, 'International Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Markets', International Business Review, vol. 34, no. 3, 102422. https://doi.org/10.1016/j.ibusrev.2025.102422en
dc.identifier.doi10.1016/j.ibusrev.2025.102422
dc.identifier.issn0969-5931
dc.identifier.otherORCID: /0000-0001-5538-3123/work/179300077
dc.identifier.otherORCID: /0000-0002-4962-9526/work/179300407
dc.identifier.urihttps://hdl.handle.net/2164/25141
dc.identifier.urlhttps://www.scopus.com/pages/publications/85218984032en
dc.language.isoeng
dc.relation.ispartofInternational Business Reviewen
dc.subjectSubstantive link via an eligible employment contracten
dc.subjectInternational marketing agilityen
dc.subjectCost leadership strategyen
dc.subjectEnvironmental pressureen
dc.subjectCrisisen
dc.subjectBusiness model innovationen
dc.subjectExporting firmsen
dc.subjectFrontier emerging marketsen
dc.subjectHG Financeen
dc.subjectBusiness and International Managementen
dc.subjectFinanceen
dc.subjectStrategy and Managementen
dc.subjectMarketingen
dc.subject.lccHGen
dc.titleInternational Marketing Agility and Cost Leadership Strategies of Frontier Emerging Market Exporters in Advanced Economy Marketsen
dc.typeJournal articleen

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