A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Date
2025-05
Journal Title
Journal ISSN
Volume Title
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Citation
Saeed, M R, Khan, H, Khan, H & Lee, R 2025, 'A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising', Communication Theory, vol. 35, no. 2, pp. 63-95. https://doi.org/10.1093/ct/qtae026