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A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising

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dc.contributor.authorSaeed, Muhammad Rashid
dc.contributor.authorKhan, Hiba
dc.contributor.authorKhan, Huda
dc.contributor.authorLee, Richard
dc.contributor.institutionUniversity of Aberdeen.Africa-Asia Centre for Sustainability (AACS)en
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2025-02-17T09:33:01Z
dc.date.available2025-02-17T09:33:01Z
dc.date.issued2025-05
dc.descriptionRight retention statement: For the purpose of open access, the author has applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising from this submission.en
dc.description.statusPeer revieweden
dc.format.extent33
dc.format.extent853267
dc.identifier300342614
dc.identifier49e1954d-6209-4c93-97ee-98e13f7d0a02
dc.identifier105003221009
dc.identifier.citationSaeed, M R, Khan, H, Khan, H & Lee, R 2025, 'A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising', Communication Theory, vol. 35, no. 2, pp. 63-95. https://doi.org/10.1093/ct/qtae026en
dc.identifier.doi10.1093/ct/qtae026
dc.identifier.iss2en
dc.identifier.issn1468-2885
dc.identifier.otherORCID: /0000-0002-4962-9526/work/178268292
dc.identifier.urihttps://hdl.handle.net/2164/25047
dc.identifier.vol35en
dc.language.isoeng
dc.relation.ispartofCommunication Theoryen
dc.subjectconstrual level theory (CLT)en
dc.subjectconstrual-level matchen
dc.subjectpsychological distanceen
dc.subjectconstrual-level manipulationen
dc.subjectadvertisingen
dc.subjectH Social Sciencesen
dc.subject.lccHen
dc.titleA systematic review of applications, manipulations and manipulation checks of construal level theory in advertisingen
dc.typeJournal articleen

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