The Role of Non-market Strategies in Establishing Legitimacy : The Case of Service MNEs in Emerging Economies
Date
2019-08-01
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Citation
Rodgers, P, Stokes, P, Tarba, S & Khan, Z 2019, 'The Role of Non-market Strategies in Establishing Legitimacy : The Case of Service MNEs in Emerging Economies', Management International Review, vol. 59, no. 4, pp. 515-540. https://doi.org/10.1007/s11575-019-00385-8