Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance
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2025-02-25
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Khan, H, Mavondo, F & Zahoor, N 2025, 'Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance', International Journal of Entrepreneurial Behavior & Research, vol. 31, no. 2/3, pp. 609-630. https://doi.org/10.1108/IJEBR-02-2022-0193