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Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance

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dc.contributor.authorKhan, Huda
dc.contributor.authorMavondo, Felix
dc.contributor.authorZahoor, Nadia
dc.contributor.institutionUniversity of Aberdeen.Business Managementen
dc.date.accessioned2022-12-22T10:21:01Z
dc.date.available2022-12-22T10:21:01Z
dc.date.issued2025-02-25
dc.description.statusPeer revieweden
dc.format.extent21
dc.format.extent460026
dc.identifier220948752
dc.identifier8dbdb668-bf3a-4dfd-b64d-1162b6c08a89
dc.identifier85142389892
dc.identifier.citationKhan, H, Mavondo, F & Zahoor, N 2025, 'Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performance', International Journal of Entrepreneurial Behavior & Research, vol. 31, no. 2/3, pp. 609-630. https://doi.org/10.1108/IJEBR-02-2022-0193en
dc.identifier.doi10.1108/IJEBR-02-2022-0193
dc.identifier.iss2en
dc.identifier.issn1355-2554
dc.identifier.otherORCID: /0000-0002-4962-9526/work/125449168
dc.identifier.urihttps://hdl.handle.net/2164/19776
dc.identifier.vol31en
dc.language.isoeng
dc.relation.ispartofInternational Journal of Entrepreneurial Behavior & Researchen
dc.subjectmarketing agilityen
dc.subjectproduct-development capabilityen
dc.subjectmarket-driving capabilityen
dc.subjectflexible resourcesen
dc.subjectinimitable resourcesen
dc.subjectfirm performanceen
dc.subjectemerging marketen
dc.subjectHD28 Management. Industrial Managementen
dc.subject.lccHD28en
dc.titleIntegration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility, and resources for entrepreneurial firms performanceen
dc.typeJournal articleen

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